Since March 2024, we’ve been creating content for Caffe Delish, focusing on showcasing their wide range of products and new launches. Each month, we’ve produced Reels and photography that highlight their offerings, boosting their social media presence and driving growth across all key metrics.
The Content Strategy:
Our strategy centered on building an engaging social media presence by highlighting irresistible, eye-catching moments around food and drink. Using trending audio and dynamic visuals, we aimed to capture attention, enhance brand visibility, and attract new audiences. To bring this to life, we implemented key actions:
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Produced short, captivating Reels (under 20 seconds) that highlighted close-up moments, like pouring coffee, prepping sandwiches, decorating cupcakes, and breaking cookies—perfect for keeping the audience engaged.
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Introducing new content pillars, including event highlights, seasonal themes (e.g., cozy rainy days at the café), and behind-the-scenes glimpses, always showcasing products in an entertaining and engaging way.
Posts Samples:
