From September 2022 to September 2023, we transformed the social media presence of Urban Body Laser, a skincare clinic in Vancouver, with a fresh aesthetic and strategic content—sharing skincare tips and service highlights to create a vibrant and engaging online community.
The Content Strategy:
We crafted a strategic content plan to elevate Urban Body, focusing on a fresh and minimal aesthetic, increased engagement, and a relatable, friendly tone. To connect authentically with women, we incorporated a touch of humor, making posts both informative and approachable. Some key actions included:​
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New Visual Identity: Created a calming, on-brand design that radiated tranquility, with a colour palette of soft blues and whites to evoke relaxation and trust.
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Skincare Tips with Personality: Shared helpful skincare tips and relatable insights with a lighthearted tone to build trust and connect with followers.
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Engaging Reels with Humor: Posted reels using trending audios and playful captions to showcase services in a fun, engaging way, boosting reach and interaction.
Posts Samples:
Goals Achieved:
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We enhanced their reel views, increasing the average from 200-500 to between 1,000 and 1,500 organically, representing a growth of over 100%.
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We successfully increased Urban Body Laser's engagement by 20% through a combination of strategic content creation and active community interaction
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We established a new visual identity on social media, creating a cohesive and recognizable aesthetic that resonated with their audience and reinforced the brand's core values.
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Feed Before & After
Reels Before & After
