Encanto Café is a Colombian-Canadian brand bringing the essence of Colombian coffee to Canada. In November 2025, we partnered with them on a one-off social media campaign, creating short-form video content for Reels, launching targeted Meta ad campaigns, and collaborating with two local influencers to expand their reach and boost brand awareness.
The Results:
-
Content Performance: By introducing three new video formats—event coverage and trend-based reels filmed at iconic Vancouver locations—we expanded the brand’s content style and visual narrative. The event recap reel outperformed previous content, reaching over 1,400 views (more than 2× their average reel views), with 100+ likes and 11 shares, indicating stronger audience engagement and content relevance.
-
Personal Branding: The influencer content contributed to increased brand exposure and awareness, reinforcing the campaign’s message through relatable, lifestyle-driven storytelling. One creator (@elfuliman) generated over 4K views and the other (@georgesays) over 9K views, with several positive comments on each reel. Both delivered creative and authentic content showcasing at-home coffee preparation, helping humanize the brand and connect with the audience organically.
-
Meta Ads Campaign: The campaign generated 394 total link clicks, with the “Coffee Party” video driving 92% of the results (365 clicks) at the lowest CPC. This confirms that lifestyle-focused creative with a clear message significantly outperforms generic concepts in Meta Ads.
Posts Samples:
