GlowPlay is our newest social media management client—an indoor playground based in Coquitlam, BC. We began managing their accounts in March 2025, and so far, it’s been an exciting journey of organic growth and successful ad campaigns. It’s a playful, creative brand that has allowed us to tap into our imagination and reconnect with our inner child!
The Strategy:
Our strategy for GlowPlay focuses on creating a joyful, high-energy social presence that reflects the playful spirit of the brand while building trust with parents and the local community. By combining vibrant visuals, authentic UGC, and informative posts, we’re growing an engaged audience and positioning GlowPlay as a go-to destination for family fun.​
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Showcasing the 'Phygital' Experience: We highlight GlowPlay's unique combination of physical and digital play through captivating visuals and videos, emphasizing features like interactive games and multimedia experiences.
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Strong Local Influencer Collaborations: Each month, we invite carefully selected local influencers to experience GlowPlay, generate high-quality content, and share discount codes with their audiences—boosting both visibility and trust.
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Community-Driven & Parent-Focused Content: ​​From reposting UGC and sharing visitor testimonials to offering helpful info on safety, pricing, and party bookings, we create content that speaks to both kids and caregivers.
Posts Samples:
Goals Achieved:
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In just three months, we took the account from 37 to 3,170 followers—90% of that growth achieved organically through strategic content, influencer partnerships, and targeted Meta campaigns.
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The account has generated a total of 4,146 interactions, with only 4% coming from paid ads. Engagement includes 770 comments, 600 saves, and an impressive 2,350 shares, demonstrating strong organic community involvement and content resonance.
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As part of our influencer strategy, we’ve invited six local influencers to experience GlowPlay, with a special highlight on British Columbia’s strong voice, @theashleyrhapsody. Her reel generated over 900 likes, and her exclusive discount code was redeemed more than 180 times, significantly boosting both visibility and bookings.
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