GlowPlay is an indoor playground based in Coquitlam, BC. Since March 2025, we’ve been managing their social media presence, driving a mix of organic growth and successful ad campaigns. It’s a playful, creative brand that has allowed us to push our creativity, build engaging content, and reconnect with our inner child.
The Strategy:
Our strategy for GlowPlay focuses on creating a joyful, high-energy social presence that reflects the playful spirit of the brand while building trust with parents and the local community. By combining vibrant visuals, authentic UGC, and informative posts, we’re growing an engaged audience and positioning GlowPlay as a go-to destination for family fun.​
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Showcasing the 'Phygital' Experience: We highlight GlowPlay's unique combination of physical and digital play through captivating visuals and videos, emphasizing features like interactive games and multimedia experiences.
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Strong Local Influencer Collaborations: Each month, we invite carefully selected local influencers to experience GlowPlay, generate high-quality content, and share discount codes with their audiences—boosting both visibility and trust.
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Community-Driven & Parent-Focused Content: ​​From reposting UGC and sharing visitor testimonials to offering helpful info on safety, pricing, and party bookings, we create content that speaks to both kids and caregivers.
Posts Samples:
Goals Achieved:
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In just 10 months, we grew the account from 37 to 3,930 followers, driven by a combination of strategic organic content, influencer partnerships, and targeted Meta campaigns.
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Between October 9 and January 6, the account generated a total of 1,527 interactions, with 53% coming from paid ads. Engagement included 378 comments, saves, and shares, demonstrating strong content performance and consistent community interaction.
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As part of our influencer strategy, we’ve collaborated with over 15 local influencers, inviting them to experience GlowPlay. Among them, British Columbia’s strong voice, @theashleyrhapsody, delivered the strongest sales impact—her reel generated 900+ likes, and her exclusive discount code was redeemed more than 180 times, significantly boosting both visibility and bookings.