In November 2020, How About Canada? reached out to us with the goal of growing their community, generating leads, and improving communication with their audience. Since then, we’ve developed a range of tailored strategies that have successfully helped them achieve each of these objectives.
The Strategy:
The first step was to establish a cohesive visual identity, including colors, typography, graphic elements, and a tone of voice that aligned with the brand’s values and goals. Next, we developed content pillars that not only conveyed relevant information but also entertained and helped audiences connect more deeply with the brand and the people behind it. Some of the actions we implemented included: ​
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Diverse Content: We incorporated a variety of formats, including Reels, informative carousels, testimonials, games, and more, to create a rich and engaging content experience.
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Personal Branding: We focused on building personal branding by having the founder, Carolina, appear more on camera, host live sessions, interview clients, and share relevant insights and personal experiences.
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Humorous Content: ​​We infused humor into some posts by incorporating trending memes and creating Reels with popular audio clips, resulting in fun, shareable content that resonated well with the audience.
Posts Samples:
Goals Achieved:
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In the past four years, we have organically grown the account from 400 followers to an impressive 17,700. Additionally, this year, we have gained 1,452 new followers, reflecting our continued growth and connection with our audience.
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From January to October 2024, we achieved 1.9K interactions (likes, reactions, saves, comments, shares, and replies), marking a 100% increase compared to 2023.
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We have maintained an average of over 3,000 views per Reel and achieved several Reels with +10,000 views, and two viral reels: one with more than 100.000 views and +5,000 likes, all achieved organically.
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